Founder | Managing Partner
@StevenCook has 25+ years experience as an accomplished Fortune 50 global strategic brand marketer and CMO with GM expertise in consumer-centric brand building, transformational innovation, B2C and B2B business development and global large customer account management with P&G, Coca-Cola and Samsung Electronics, Silicon Valley, LA, Atlanta and Israeli startups, and with VCs and PEs in hands-on CMO, Biz Dev, Product Innovation and Seed Round to Series A capital raise roles.
He has built and led iconic, image-based CPG and durable passion brands globally online and offline in the highly competitive Electronics, Tech, Entertainment, Beverage, Food, Cosmetics, Personal Care, SaaS software, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results.
Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
- Classic and 'Zero to One' lean startup brand & product management, digital & social media marketing, P&L, strategic planning, integrated communications, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR
- Transformational innovation in product and commercial platforms
- New business development and account management
- Multi-channel strategic partnerships and consumer-centric programs
Steven has worked at Silicon Valley/Silicon Beach/Atlanta startups as CMO & Head of Biz Dev. He is leveraging his experience as a CMO for Champion Capital Group http://www.ChampionCapitalGroup.com and Forté Ventures http://www.ForteVentures.com/Advisors where he serves as the CMO for portfolio investment startups, while also helping with Biz Dev, Product Innovation and Seed Round to Series A capital raise.
Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and achieving #1 share in Mobile Phone in the U.S., and creating synergy across Product Groups and Agency partners.
Steven served as Coca-Cola VP Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global and local teams to develop innovative consumer-driven brand strategies, technologies and programs. He developed and commercialized The Coca-Cola Company's 1st global Strategic Innovation Group ... an internal innovation startup ... delivering 7 new disruptive platforms across 200 countries which grew consumer engagement, revenue, volume, margin, brand equity and retail successes. His brand marketing career started with P&G leading iconic brands and global growth initiatives in North America, Latin America, Europe & Asia-Pacific for 13 years, including living on-the-ground in London and across Europe.
He is regularly invited to Chair CMO thought leader Summits, keynote, and lead panels at global CMO thought leadership conferences. He is on the Marketing Board of the Technology Association of Georgia, and is a Charter Member of TiE Atlanta, the world's largest entrepreneur network. Steven is the Contributing Editor for CMO.com by Adobe and has been published in other leading CMO and business ePubs.
Steven earned his MBA from The Pennsylvania State University with high honors and BSBA from the University of Florida with high honors. He is on the Palo Alto-based CMO Council Advisory Board and is on the London-based CMO Exchange Advisory Council. www.linkedin.com/in/StevenCook1 | www.StevenCook.me